ECCO went by means of a successful transformation from concentrating on a distinct segment demographic to embracing brand rejuvenation and superstar endorsements.
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Dependant on the 2023 KPMG China and DLG report, Chinese people today invest in luxury brands don't just for his or her perform but additionally for his or her brand culture and values. They might use luxury brands to reflect their very own persona and wouldn’t if brands take place to conflict with their own personal values and beliefs.
However, the clothing, manner, and luxurious items marketplace in China continues to be among the largest and many dynamic on the earth, that means it could return to double-digit development, pushed in part by a increasing Center class.
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Developing have confidence in hinges on open up and clear conversation from your agency associate. Are they responsive, forthright, and straightforward of their interactions? Assess their initial communication over the pitch system to gauge their transparency.
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Unleashing the power of vital feeling leaders (KOLs): charming Chinese customers via influencer engagement
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